I'm already feeling the love. I've received dear and personal [automated] emails inviting me to collect my free Crown Bar tee-shirt [with purchase of entree] and 15% discount at Maximilien's.
I'm particularly looking forward to my free coffee at Starbucks. I'd love to take advantage of my free birthday admission to Olympus Spa, but I've been so busy recently that I doubt my ability to find time for it. Maybe the minions can take over for the day...